ABOUT
Hello, I'm Jon-Ross, a Product Leader, Systems Thinker and Creative Director.
I connect strategy, design and technology to build exceptional digital products, systems and teams that make them possible. I lead an Experience Design team at Christie's Auction House, comprising designers, creative technologists, strategists and engineers. I shape design workflows and champion responsible AI adoption to improve how UX specialists work and how users experience digital products. Previously, I've held senior creative leadership roles at Christie's, Tate and the Whitechapel Gallery.
APPROACH
My work spans the full product lifecycle: discovery, design exploration and solution design through to delivery, measurement and continuous improvement. In practice that means shaping product strategy, introducing AI into design workflows, establishing design operations and creating scalable design systems, the foundations that let teams deliver consistently. My approach follows an iterative cycle of DISCOVER → DESIGN → DEVELOP → DELIVER, where insight, experimentation and evidence drive every decision. Every day I work closely with designers, engineers, product managers and executive stakeholders to connect strategy with execution, creating products, teams and ways of working that are user-centred, commercially effective, technically scalable and built for long-term impact.
WORKFLOW
A simple, evidence-led framework for moving from early insight to agile delivery, aligning user needs, business goals and technology to create products that deliver measurable outcomes.
DISCOVER
→ User research
→ Business goals
→ Data & Insights
→ Opportunity mapping
→ Success measures
Design
→ Product strategy
→ Journey mapping
→ Concept validation
→ Prioritisation
→ Accessibility
DEVELOP
→ Solution Design
→ Engineering collab.
→ Quality assurance
→ AI-assisted workflows
→ Production delivery
Deliver
→ Launch
→ Measure performance
→ User feedback
→ Optimisation
→ Product evolution
AWARDS
Recognition for work leading digital product and design, including Christie's 3.0, the first fully on-chain auction platform from a major auction house. These awards reflect team efforts I've been fortunate to lead, spanning user experience, digital art and brand storytelling.
→ Crypties, Industry Achievement Award → Webbys, Best Art Websites, Mobile Sites → Webbys, Best User Experience → Lovies, Best Arts Website, Web3 → Webflow Awards, Best Microsite → Craft Awards, Best Brand Story
