Hi, I'm Jon-Ross – a Product Leader, Systems Thinker and Creative Director.
I connect strategy, design, technology and AI to build exceptional digital products and the systems that make them possible.
I'm the Head of Digital Design & Innovation at Christie's, where I lead designers, creative technologists, strategists and engineers. I also shape design workflows and champion AI adoption to improve how teams work and how users experience digital products.
Previously, I've held senior creative leadership roles at Christie's, Tate and the Whitechapel Gallery.
I thrive in complex, multidisciplinary environments where product strategy, design, technology and AI converge, helping align teams and build digital products that deliver measurable value.My
work spans the full product lifecycle: opportunity discovery, vision setting and service design through to delivery, optimisation and continuous improvement.
In practice that means shaping product strategy, introducing AI into design workflows, establishing design operations and creating scalable design systems, the foundations that let teams deliver consistently.
My approach follows an iterative cycle of DISCOVER → DESIGN → DEVELOP → DELIVER, where insight, experimentation and evidence drive every decision.
I work closely with designers, engineers, product managers and executive stakeholders to connect strategy with execution, creating products, teams and ways of working that are user-centred, commercially effective, technically scalable and built for long-term impact.