Hi, I'm J.R., Head of Digital Design at the world's leading auction house. I work across product, design, and technology — operating at the intersection of design leadership, product strategy, and AI tooling adoption.
Previously, I’ve held senior roles including Creative Director at Christie’s, Design Lead at Tate, and Design Manager at the Whitechapel Gallery.
I thrive in agile environments, using user-centred and data-led insight to shape decisions and drive outcomes. I enjoy the full span of product work; from early ideation, journey mapping and narrative building through to integration, optimisation and scaling.
My approach is grounded in an iterative cycle of discovery, design, delivery, deployment and measurement, underpinned by an “Insight—Design—Learn” loop.
I work closely with designers, art directors, engineers, product owners and senior leadership to align meaningful, high-quality experiences with clear commercial goals, measurable performance, and long-term product value.
