ABOUT

Hi, I'm Jon-Ross (J.R.), a Product Leader, Systems Thinker and Design Director.

I connect strategy, design, technology and AI to build exceptional digital products and the systems that make them possible.

I'm the Head of Digital Design & Innovation at Christie's, where I lead product designers, creative technologists, strategists and engineers. I also shape design workflows and champion AI adoption to improve how teams work and how users experience digital products.

Previously, I've held senior design leadership roles at Christie's, Tate and the Whitechapel Gallery.

Portrait of Jon-Ross Le Haye
APPROACH

I thrive in complex, multidisciplinary environments where product strategy, design, technology and AI converge. I help organisations navigate complexity, align teams and build digital products that deliver measurable value.

My work spans the entire product lifecycle: from opportunity discovery, vision setting and service design through to delivery, optimisation and continuous improvement through user-centred thinking with data-led insight, whether that's shaping product strategy, introducing AI into design workflows, establishing design operations or creating scalable design systems.

My focus is on building the foundations that enable teams to deliver exceptional experiences consistently. My approach is rooted in an iterative cycle of DISCOVER → DESIGN → DEVELOP → DELIVER, where user insight, experimentation and evidence drive every decision.

I work closely with designers, engineers, product managers and executive stakeholders to connect strategy with execution, creating products, teams and ways of working that are user-centred, commercially effective, technically scalable and built for long-term impact.

WORKFLOW

A simple, evidence-led framework for moving from insight to delivery, aligning user needs, business goals and technology to create products that deliver measurable outcomes.

DISCOVER

→ User research
→ Business goals
→ Data & Insights
→ Opportunity mapping
→ Success measures

Design

→ Product strategy
→ Journey mapping
→ Concept validation
→ Prioritisation
→ Accessibility

DEVELOP

→ Solution Design
→ Engineering collab.
→ Quality assurance
→ AI-assisted workflows
→ Production delivery

Deliver

→ Launch
→ Measure performance
→ User feedback
→ Optimisation
→ Product evolution
AWARDS

Recognition for work leading digital product and design,  including Christie's 3.0, the first fully on-chain auction platform from a major auction house. These awards reflect team efforts I've been fortunate to lead, spanning user experience, digital art and brand storytelling.

→ Crypties, Industry Achievement Award → Webbys, Best Art Websites, Mobile Sites → Webbys, Best User Experience  → Lovies, Best Arts Website, Web3 → Webflow Awards, Best Microsite  → Craft Awards, Best Brand Story  
Another Webby Award
CONTACT

Interested in building better products, stronger teams or more effective ways of working?  

Get in touch.

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Classic Week Art Direction