OVERVIEW

I craft ideas into digital products; combining strategy, design and technology.

I also build the teams, systems and culture that makes it possible.

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SPOTLIGHT

The Lab

A growing collection of products, prototypes and experiments exploring AI, data, creative technology and systems thinking.

product experiments
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PROCESS

Every project starts through DISCOVERY by understanding the people it's for, the business objective and the problem it's trying to solve.

I define the direction and work collaboratively to DESIGN, DEVELOP and DELIVER it, I use evidence and measurement to continuously refine the OUTCOME.
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Now

→ INPUT
• User needs
• Business needs

Ideate

• Features
• Enhancements
• Products

Later

→ OUTCOME
• User benefit
• Business Impact
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EDITORIAL

7 Technology Factors Driving Auctions into the Future:

'There is a hybrid approach to art collecting today, with clients engaging both online and in-person'

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Designing the systems behind exceptional digital products.

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